What’s in a Name?

While deciding on a new name for my website I’ve come to the conclusion that it’s a lot more then a simple series of letters that direct people to your business… What do you want your readers to hear? What do you want them to feel? When they think of your name will it make them happy? Sad? Mad? etc… I’m hoping my name brings an edge to the Excavation market place… Can you dig it?

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